Scheduled on a particularly light release week in terms of competition, the exceedingly high anticipation for its release was sure to prompt significant pre-orders and then robust streams and additional purchases post-release. 1 seemed a foregone conclusion based on the album announcement alone. Choosing not to include it suggests that Epic and Future have confidence that he's on a new level compared even to last year's apparent heights. It's hard to imagine any major label passing up the opportunity to parlay an artist's gold-certified single into a successful subsequent album release. 60 slot, doesn't appear on either release. 14 on the Hot 100 and currently holds the No.
"Used To This," the Drake-featuring single from November that peaked at No. Still, though little precedent exists for it in the post-CD era, Future's unconventional and aggressive release strategy promises to be a fruitful one in chart terms, continuing a tradition of Hot 100 chart-topping debuts that began with 2015's DS2 and continued for follow-ups What A Time To Be Alive and EVOL.īy now, Epic Records knows full well that it has one of hip-hop's hottest acts on its hands, one whose new music consistently generates attention, buzz and consumption.
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